Creating the data narrative

Using data storytelling to inform business decisions.

Telling your story with impact

How do we merge data and story effectively? Stories engage us on a deeper level and in the context of digital transformation, data storytelling has been used to communicate the impact of technology on a business, to drive decision-making or to communicate the benefits of technology to stakeholders. This involves presenting data in a way that’s visually appealing, easy to understand, and highlights the most important insights and trends. In short, it helps to bring data to life and make it more impactful and memorable for the audience.

Visualization - though extremely important and often in the form of business intelligence reports – is only the tip of the iceberg. Combining that data with a strong captivating visual story, leads to something much more powerful to engage an audience and spark action.

Mazars data scientists build credible and compelling narratives around the collection of enterprise data, known as the “data universe.” By doing this, we help our clients realize their potential by optimizing the combination of people, processes, and technologies to generate, manage and consume data. We approach the data storytelling narrative as part of the larger digital transformation journey.

Mazars advisors understand the needs of the CDO. Contact us to learn how we help guide leaders on the digital transformation journey.

The information provided here is for general guidance only, and does not constitute the provision of tax advice, accounting services, investment advice, legal advice, or professional consulting of any kind. The information provided herein should not be used as a substitute for consultation with professional tax, accounting, legal or other competent advisers.


Creating the data narrative