Changing consumer demands, new technologies and supply chain disruptions are impacting the consumer products and retail landscape as recovery from the pandemic slowly continues. The most pressing short-term issue facing the industry is inflation. Yet it's as much of an opportunity now for brands and retailers as it is a problem: They can recover costs by increasing prices, positioning themselves strongly for when inflation eases.
Longer term, the over-arching issue facing the industry is the continuing adaptation needed to a world in which consumers shop online and in brick-and-mortar stores. How can an ecommerce website be as effective as a physical store in converting browsers to customers? And how can a physical store be as effective as an ecommerce website in collecting accurate data on consumer behavior? The answer to both questions: technology.
Joined by webinar moderator Caroline Brown, panelists Marie Driscoll and Richard Kestenbaum share their insights on these and other industry trends for 2022.