Mazars wins two Marketing Achievement Awards
Mazars, a leading audit, tax, and advisory firm in the US, received two Marketing Achievement Awards from the Association for Accounting Marketing in the categories of Integrated Branding Programs: Budget above $100,000 and Nurture/Lead Generation Campaign.
Experts in the marketing, advertising, and communications professions carefully evaluated the entries, selecting the winners based on the accomplishment of an exact objective, implementing a strategy for a project, and attaining measurable results.
Integrated Branding Programs: Budget above $100,000
In October 2020, Mazars unveiled its new global brand identity in the over 90 countries and territories where it is present, marking a key milestone in the firm’s evolution. The rebrand reflected Mazars’ aspiration to bring choice and a different perspective to the audit, tax and advisory market, and reaffirms its commitment to building a fair, prosperous and sustainable world.
Learn more about Mazars’ new brand identity here.
Nurture/Lead Generation Campaign
In September 2020, Mazars launched the Reshape assessment tool and marketing campaign to help the Business Advisory Group support businesses during the COVID-19 pandemic. The Reshape program delivered tailored action plans by analyzing, reshaping and optimizing core business areas through a combination of financial forecasting, planning and operational improvement. The assessment is done through the Mazars website, using a proprietary tool that asks business leaders 22 questions across five areas core to business success.
Learn more about Mazars’ Reshape program here.
For more information, contact:
Olivia Collins
Olivia.Collins@mazarsusa.com